Category Archives: Uncategorized

When directly compared to print newsletters, email newsletters just don’t cut the mustard for a variety of reasons. Between their dismal open rates and click-thru rates, there’s just no way that email marketing can even come close to the power … Continue reading »

Raise your hand if you’ve ever created a social media post, blogged, or sent an e-newsletter solely because an “expert” told you to do so frequently or consistently. If your arm is lingering in the air sheepishly, you’re not alone. … Continue reading »

Sometimes it can seem like you know better than your client. And you probably do – you are the specialist in your field after all! But while you certainly know more about what type of retirement plan, income property, or … Continue reading »

You’ve read the statistics. Sending your clients and prospects a printed newsletter full of genuine, interesting, and beneficial content is the most optimal way to reach out on a consistent basis so they immediately think of you when they need … Continue reading »

One of the biggest mistakes businesses tend to make when brainstorming content for your blog or e-newsletter is placing too much emphasis on products or services themselves while forgetting to include your customers in the equation. Unless you’re explaining how … Continue reading »

A successful business is built on one of the simplest of business concepts: trust. By building client trust, your clients will most likely be clients for life. The handshake used to be the backbone of building trust and relationships with … Continue reading »