networking

Networking with Newsletters

By Ann O'Brien | July 3, 2021

Networking is single-handedly one of the most important strategies for connecting with prospects and maintaining long-term business relationships. But why is that? Aside from the...

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educational marketing

Educational Marketing vs. Promotional Marketing

By Ann O'Brien | June 5, 2021

For some business owners, sending a printed newsletter filled with educational marketing articles that seem to have little connection to their specific business or industry...

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social media marketing

Why Social Media Marketing Fails

By Ann O'Brien | May 29, 2021

If your social media marketing efforts just aren’t showing any signs of better reach, click-throughs, or growth, it might not be what you’re doing but...

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content marketing

9 Tips to Take Your Content Marketing from 0 to 10

By Ann O'Brien | May 22, 2021

Make Content Marketing Relevant to Your Clients If you’re already focused on content but not generating responsive or consistent feedback in terms of page views,...

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loyal clients

How to Obtain Loyal Clients (by Keeping Them Happy)

By Ann O'Brien | May 15, 2021

No matter how successful your ad campaign, Groupon deal, or special event was in driving new clients to your company, it doesn’t translate into real...

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newsletter subscription

Is a Newsletter Subscription Cost Effective?

By Ann O'Brien | May 8, 2021

You love the idea. Reaching out on a monthly basis in a direct, non-obtrusive way that gives customers and prospects something of value and establishes...

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newsletter readers

How to Track Newsletter Readers

By Ann O'Brien | May 1, 2021

Just because your newsletter readers aren’t reading your content online doesn’t mean you can’t track who’s reading and following up as a result. In fact,...

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cost effective marketing

Cost Effective Marketing: The Best (and Worst) Returns on Investment

By Ann O'Brien | April 24, 2021

You’re sold on the direct, guaranteed delivery and WOW factor that only printed newsletters can deliver. But which cost effective marketing channel gives you the...

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clients want

5 Things Clients Want from You

By Ann O'Brien | March 13, 2021

Trying to figure out what your clients want from you? Check out these five things: Clients Want #1: Actions That Feel Genuine Few people can...

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