clients want

5 Things Clients Want from You

By Ann O'Brien | March 13, 2021

Trying to figure out what your clients want from you? Check out these five things: Clients Want #1: Actions That Feel Genuine Few people can...

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building your brand

Building Your Brand with Newsletters

By Ann O'Brien | March 20, 2020

So you started your own company and now you’re trying to get the word out and show people what has made you so excited. But…no...

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newsletter mistakes

5 Newsletter Mistakes to Avoid

By Ann O'Brien | March 13, 2020

Newsletter Mistakes #1: You Try to Do It on Your Own Putting together a newsletter is a pretty time-consuming enterprise and is one of the...

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thought leader

Position Yourself as a Thought Leader

By Ann O'Brien | March 6, 2020

A thought leader drives new ideas and innovation in their respective field. Through their education and experience, they become experts in their industry and use...

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email marketing

How Email Marketing Can Complement Your Print Newsletter

By Ann O'Brien | February 28, 2020

When directly compared to print newsletters, email newsletters just don’t cut the mustard for a variety of reasons. Between their dismal open rates and click-thru...

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creating value

Creating Value Versus Noise

By Ann O'Brien | February 21, 2020

Raise your hand if you’ve ever created a social media post, blogged, or sent an e-newsletter solely because an “expert” told you to do so...

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client feedback

Asking for Client Feedback

By Ann O'Brien | February 14, 2020

Sometimes it can seem like you know better than your client. And you probably do – you are the specialist in your field after all!...

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printed newsletter success

3 Tips for Printed Newsletter Success

By Ann O'Brien | February 7, 2020

You’ve read the statistics. Sending your clients and prospects a printed newsletter full of genuine, interesting, and beneficial content is the most optimal way to...

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your blog

Why Your Blog and Email Newsletter Reach Stinks

By Ann O'Brien | August 5, 2019

One of the biggest mistakes businesses tend to make when brainstorming content for your blog or e-newsletter is placing too much emphasis on products or...

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