Your Marketing Plan and Newsletters

Your Marketing Plan and Newsletters

By Ann O'Brien | January 5, 2016

Businessman Writing Marketing Strategy on WhiteboardNewsletters can be particularly valuable in developing a relationship between your firm and your clients or prospective clients. Here are some ideas on how to make your personalized newsletter play a more integral part in your marketing plan:

Build awareness

  • Remind clients and prospects of your office hours in your newsletter. Put special emphasis on your willingness to set up appointments beyond your normal business hours to accommodate busy professionals or clients with
    families.
  • Use your personal article to report on new policies and programs that you have put into effect. Explain how these changes benefit your clients.
  • Use your personal article to report on new policies and programs that you have put into effect. Explain how these changes benefit your clients.

Increase your client base

  • Use your newsletter to list the services you offer along with a small biography about yourself. Discuss your background in the industry and emphasize your expertise and experience.
  • Use your newsletter to list the services you offer along with a small biography about yourself. Discuss your background in the industry and emphasize your expertise and experience.
  • Use your newsletter to list the services you offer along with a small biography about yourself. Discuss your background in the industry and emphasize your expertise and experience.

Encourage repeat business

  • Announce a referral reward program in your newsletter and explain how it benefits both you and your clients.
  • Write an article thanking your clients for their business and their loyalty. Add an anecdote about a particular client who has made real progress toward their financial goals.
  • Write an article thanking your clients for their business and their loyalty. Add an anecdote about a particular client who has made real progress toward their financial goals.

Expand your horizons

  • Strive to include your own article in every issue of your newsletter. Utilizing your personalized section on a regular basis can dramatically increase the effectiveness of your newsleters.
  • Raise your newsletter subscription every issue by a set increment and challenge yourself to find new people to send the additional copies to each time.
  • Include response cards with your newsletter to make it easy for your readers to contact you.

We hope this article has helped you see how newsletters can help with your marketing plan.

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