Monthly Archives: February 2020

When directly compared to print newsletters, email newsletters just don’t cut the mustard for a variety of reasons. Between their dismal open rates and click-thru rates, there’s just no way that email marketing can even come close to the power … Continue reading »

Raise your hand if you’ve ever created a social media post, blogged, or sent an e-newsletter solely because an “expert” told you to do so frequently or consistently. If your arm is lingering in the air sheepishly, you’re not alone. … Continue reading »

Sometimes it can seem like you know better than your client. And you probably do – you are the specialist in your field after all! But while you certainly know more about what type of retirement plan, income property, or … Continue reading »

You’ve read the statistics. Sending your clients and prospects a printed newsletter full of genuine, interesting, and beneficial content is the most optimal way to reach out on a consistent basis so they immediately think of you when they need … Continue reading »