Monthly Archives: May 2021

Why Social Media Marketing Fails

If your social media marketing efforts just aren’t showing any signs of better reach, click-throughs, or growth, it might not be what you’re doing but how social media operates and the way its various channels deliver ads and posts. You’re … Continue reading »

9 Tips to Take Your Content Marketing from 0 to 10

Make Content Marketing Relevant to Your Clients If you’re already focused on content but not generating responsive or consistent feedback in terms of page views, average session duration, bounce rate, and feedback, there’s a good chance that you’re either a) … Continue reading »

How to Obtain Loyal Clients (by Keeping Them Happy)

No matter how successful your ad campaign, Groupon deal, or special event was in driving new clients to your company, it doesn’t translate into real growth or profits without loyal clients. As much as we’d like to believe that our … Continue reading »

Is a Newsletter Subscription Cost Effective?

You love the idea. Reaching out on a monthly basis in a direct, non-obtrusive way that gives customers and prospects something of value and establishes you as an expert in your field. But is a newsletter subscription worth it versus … Continue reading »

How to Track Newsletter Readers

Just because your newsletter readers aren’t reading your content online doesn’t mean you can’t track who’s reading and following up as a result. In fact, with the right methods, much of your tracking can take place online. Or not—as you’ll … Continue reading »